Wilmington, NC – Port City FC is charting a new course with a revamped website and an updated club logo that honors its origins while embracing a bold, modern identity.
Deeply rooted in Wilmington’s nautical heritage, the club’s redesigned emblem reflects its core values, regional pride, and professional aspirations. The new crest builds upon the integrity of the original while introducing a European-style aesthetic and a handcrafted anchor icon, a signature element unique to Port City FC.
With a brand identity centered on professionalism and ambition, Port City FC aligns itself with the elite standards of Major League Soccer, the United Soccer Leagues, and top European clubs. However, the redesign is more than just a crest—it’s a versatile lifestyle symbol, allowing for variations that maintain the club’s essence. By keeping the anchor as its focal point, the logo ensures that Port City FC’s identity remains adaptable yet deeply connected to the community’s maritime and sporting traditions.
A Logo with Meaning
Every detail in the new Port City FC crest tells a story. The ‘NC’ positioned on either side of the anchor isn’t just a nod to the club’s home state—it symbolizes the North Carolina state flag and the club’s deep connection to the region.
The club also sought to reflect its regional identity and military presence, two defining elements of Wilmington’s history. As one of the most prominent port cities on the East Coast, Wilmington has long been a hub for commerce, naval activity, and coastal culture. The new crest embodies this spirit, creating a brand that represents both the soccer pitch and the broader Wilmington community.
A Digital Experience to Match
Port City FC has also launched a fully redesigned website, bringing an MLS- and Premier League-level digital experience to its fans. The revamped platform features:
- Enhanced user navigation – An intuitive layout making it easier for fans to find match schedules, ticketing, merchandise, and club news.
- High-quality visuals – A sleek design with professional imagery and club branding, mirroring the digital presence of major soccer leagues.
- Mobile optimization – A fully responsive design ensuring a seamless experience on smartphones and tablets.
- Exclusive content & media – A dedicated section for video highlights, player interviews, and behind-the-scenes club content.
- Seamless ticketing & membership integration – Fans can now purchase season memberships, single-match tickets, and merchandise with just a few clicks.
With its refined crest and a cutting-edge digital presence, Port City FC is solidifying itself as a powerhouse both on and off the pitch.
Looking Ahead to the 2025 Season
The new branding will take center stage as Port City FC gears up for an exciting 2025 season. Fans can look forward to:
- A fresh home and away kit design featuring the updated logo.
- Exclusive merchandise drops, allowing supporters to rep the club’s bold new look.
- A more immersive matchday experience, integrating the club’s refined brand identity.
From the pitch to the digital space, Port City FC is making a statement—one that reflects the city, the culture, and the future of soccer in the region. Fans can explore the new design, stay updated on club news, and shop for the latest gear by visiting www.portcitysoccer.com.
